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You've finally been selected for an interview for your dream job. You
know you have the right skills, aptitude, required educational and
professional background, but do you have the X factor...Luck Factor?
Eighty percent of those surveyed by leading online career and recruitment solutions provider Monster India, felt that getting a good job is dependent on luck in addition to your experience and capabilities. In addition, 69 percent of the 4,000 respondents felt that luck plays an important role in your job search
Toward this end, Monster has launches its new ad campaign on TV based on two men who, while waiting to be interviewed, show off their lucky charms. There is one up-man-ship as each one tries to outdo the other.
In the end, the boss walks out with the third selected candidate. The other two men stare at him wondering what he did to get luck on his side. The selected candidate stops to pull out his smart phone which has Monster application for jobseekers, and comments that with Monster, luck is on his side.
"We have made a conscious effort to blend humor in the television campaign as we operate in a serious category. It is our attempt to bring a smile on the face of the viewers," said Sanjay Modi, Monster.com managing director for India, the Middle East and Southeast Asia.
For original news source visit:
Eighty percent of those surveyed by leading online career and recruitment solutions provider Monster India, felt that getting a good job is dependent on luck in addition to your experience and capabilities. In addition, 69 percent of the 4,000 respondents felt that luck plays an important role in your job search
Toward this end, Monster has launches its new ad campaign on TV based on two men who, while waiting to be interviewed, show off their lucky charms. There is one up-man-ship as each one tries to outdo the other.
In the end, the boss walks out with the third selected candidate. The other two men stare at him wondering what he did to get luck on his side. The selected candidate stops to pull out his smart phone which has Monster application for jobseekers, and comments that with Monster, luck is on his side.
"We have made a conscious effort to blend humor in the television campaign as we operate in a serious category. It is our attempt to bring a smile on the face of the viewers," said Sanjay Modi, Monster.com managing director for India, the Middle East and Southeast Asia.
For original news source visit:
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